Since leaving that job in 2005 my 9-5 job has changed a couple of times. I taught Art on the Elementary School level part-time for half a year. Currently I have a very rewarding job where graphic design is not the main focus, so I am able to devote more time and creative energy to my freelance work. I am enjoying it more than I ever have before. I have had the pleasure of working with a variety of clients and businesses which have allowed me to grow in many ways and expand my expertise. My services have grown to not only include print media, but photography, photo editing and many types of videography, including wedding videography.  With every project comes a new challenge and a new opportunity to exceed the client’s and my own expectations.


I went to Elk Grove High School in Elk Grove, California which is 12 miles south of Sacramento. Here my focus was on Fine Art. I took every class I could, but knew that I wanted to do something more. What that was I didn’t specifically know at that time, what high schooler does! I found myself being transfixed with ground-breaking movies such as Jurassic Park and  The Titanic that used computer animation and special effects to bring a story to life in new ways. This inspired me to think about how I could use my passion for art to creativity communicate. My senior year I took a C.A.D. (Computer Aided Design) class that showed me one way to link computers and art together by way or architecture as one potential career.


After graduation from high school I went to junior college in the greater Sacramento area, taking Fine Art classes as well as General Education courses. I signed up for the one course in Graphic Design that was offered at Sacramento City College. I showed up the first day only to find out that it was an advanced level class in Pagemaker. Needless to say, I was way out of my league. I dropped that class and wondered if that was what I wanted to get into. I was still expanding my computer knowledge and continued to explore ways to connect it with Art. I wasn’t sure where to go from there. I ultimately used these years to work part-time and get all my general education classes out of the way. Well most of them.....


After two years of junior college I transferred to Seattle Pacific University in Washington State. I was drawn to this school because of the top notch faculty and over-all education that was offered there. Plus it was nice to “get away” for a change of scenery, after 19 years of being in Elk Grove. I pursued my major in Art with a minor in Business Administration. When I was about to enter my third and final year at S.P.U. the school decided to create a completely new Graphic Design Department. PERFECT TIMING FOR ME!  I spent my last year of college with 90% of my classes being Graphic Design related. Talk about a crash course! I was in bliss! I didn’t sleep much, but I was having a lot of fun doing what I loved. In this year I not only learned Graphic Design, but was also introduced to Photography, Videography, Website Design and a host of other disciplines. I graduated in June of 2002 with a Bachelor of Arts Degrees in Art with an emphasis in Graphic Design and a minor in Business Administration. I knew at that point what I wanted to do. Finally it was clear, or at least clearer...


After college I thought long and hard about where I would settle down and look for my first job. The very unexpected family tragedy of losing my father inspired me to return home. Back to  Elk Grove, CA. to pursue my career in Graphic Design, so that I could be close to my family. My first job out of the gate was with a local Grocery Advertising Business. Here I was able to use my graphic design degree with my grocery knowledge from my part-time job working at Bel-Air Market during junior college. I worked there for 2  1/2 years as I earned my stripes as a graphic designer, photographer and copy writer for a variety of advertisements. After about a year of doing this work I began to realize that I had the tools and skills to go into business for myself on top of having a day job. So that’s what I did, and EFVDESIGN was born.

about. me.

Eddie Frutchey